My experience in marketing and events has given me the opportunity to take brands beyond the screen and translate their identities into large-scale physical experiences. Two standout projects include the Sony Sports Businesses Conference and The Epsom Derby, each requiring a considered approach to environmental and experiential design. For Sony, I transformed their London office into a unified event space bringing together Hawk-Eye Innovations, Pulselive and Beyond Sports, designing everything from large-format fabric installations and stage graphics to signage and branded coffee stands. At The Epsom Derby, my work extended across the racecourse itself, including winners’ podiums, finish-line boarding, bars, signage and decorative enclosures. Both projects demonstrate my ability to create cohesive brand experiences across multiple formats, scales and physical environments.
The approach for the Sony Sports conference was to transform the space into a visual journey through the technology, history and influence of the Sony Sports Businesses. For Pulselive, I designed a series of large-scale fabric installations that formed a timeline through the space, showcasing the evolution of the business alongside some of the world’s biggest sports brands and organisations it has collaborated with. For Hawk-Eye Innovations, we created a dedicated ‘Window to Wimbledon’ experience, using the environment to tell the story of the technology behind one of the world’s most iconic sporting events and demonstrate how Hawk-Eye helps power the competition. Each installation was designed to communicate a different story while remaining part of one cohesive event experience, turning the office into an immersive showcase of the innovation, partnerships and technology across the wider Sony Sports portfolio.
The result was a fully transformed event environment that brought the three Sony Sports Businesses together under one cohesive experience. The installations turned the London office into more than simply a conference space, creating an engaging showcase of the technology, partnerships and achievements behind Pulselive, Hawk-Eye Innovations and Beyond Sports. From the large-scale timeline installations to the dedicated Wimbledon experience, each touchpoint helped communicate complex stories in an accessible and visually impactful way, while giving employees, partners and guests a greater sense of the scale and collective expertise that sits across the Sony Sports portfolio.
The approach for The Epsom Derby was about creating a cohesive visual experience that extended from the physical racecourse into the live digital conversation surrounding the event. Across the venue, I designed a wide range of large-scale touchpoints including winners’ podiums, finish-line boarding, branded bars, signage and decorative enclosures, with every application carefully considered for its scale, environment and visibility. Alongside the physical event creative, I worked live on-site throughout the Derby, producing reactive social content in real time from winners’ graphics to major news and key moments from the day. These assets were designed, approved and rolled out across social channels at pace, allowing the digital experience to respond to the action as it unfolded. The result was a connected approach where environmental design and live digital content worked together to create a consistent event identity both on and off the racecourse.
